In this blog post, I will share what you can do if you really hate some visibility strategies, and want to take what feels like an easier route for you.
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Being visible takes time, energy and effort.
If you’re an introvert like me, then there are things that you just don’t want to do and/or some things that completely drain your energy when you do them.
One of the questions I get asked a lot is whether you have to do all of the different visibility strategies. So first, let’s get clear on what I mean by visibility strategies. These are all of the different marketing methods that you use to get your business noticed, so they might include things like blogging, videos, Facebook Lives, telesummits, podcasts, guest interviews, guest blogging and more.
Often the one that triggers clients the most is the video one.
I recently had a conversation with my mentor, Adrienne Dorison, about Facebook Lives. I wanted to create a Facebook Live plan but realised that I kept resisting it and wanted to talk it out to find out what the resistance was about. I don’t always want to do them.
As I tell my clients, you need to check in on why you don’t want to do them. If it’s a fear then there are things you can do to manage that fear. If it’s not fear and you just don’t enjoy them, then go and do something else! So in the same way, we explored the resistance.
In my case, I’ve worked on the whole fear of being visible on camera thing. I have no problem being on camera, so we can remove that one from the equation.
What about the videos themselves? Is there a fear that they’re not perfect? My videos aren’t perfect, and honestly I don’t want them to be super polished (sounds weird saying that as a recovering perfectionist) I want to show my tribe that it’s not about being perfect, it’s about getting your message out there.
Is it the content? It’s definitely not the content in my case. Yes I have times when I can’t think what to say, but I’m a chatterbox (and have school report evidence to prove it) so talking isn’t a thing either.
The ‘thing’ is that I just don’t always enjoy them, I like to do them ad hoc. As we explored this a bit further, I talked about how I ‘should’ have a plan for them, and I ‘should’ show up regularly but what we realised as I talked about it more was that I can give myself permission not to do them.
I am visible in SO many ways that it’s okay. I am on Facebook, LinkedIn, Pinterest, in groups chatting, including my own groups. I send out regular newsletters, I blog regularly, I have a monthly guest spot on a well known coaching blog, I’ve written a book, I’ve got my own podcast show. The list goes on.
I’m visible.
So I decided in that moment, that I was going to allow myself not to have a FB plan. I decided that I will no longer give myself grief for not doing something in my business that I don’t love.
This is nothing new, I teach this to my clients, I tell them ‘it’s your business, run it your way’ and yet here I am giving myself all of the ‘shoulds’, feeling like I’m not representing visibility because I’m not doing FB lives. Thank goodness for fab coaches and mentors to help you get perspective, huh?!
Do you know what the funny thing is? Since making that decision, I’ve come up with a few ideas of what I might like to share when I do decide I want to rock up on camera again. Funny that!
So here’s a few questions to ask yourself when you’re getting stuck in your visibility.
- How effective is this strategy for you?
Is it your main way of bringing in clients?
If the answer is ‘yes’, then figure out whether there are other ways to create the same results, or find a way to make it more fun for you.
- It could just be about the way you’re delivering content in that particular area, i.e. your videos are taking forever because you’re a perfectionist, so you could switch to Facebook Lives instead and remove that pressure
If the answer is ‘no’, it’s not your main way of bringing in clients then it’s an easy decision to make, there are other ways you can be visible instead.
- Is there a fear that’s causing the problem?
Dig deep on this one. If there’s a fear then it might be impacting on other areas of your business too, so it’s worth uncovering it so that you can make some changes.
Let’s say it’s video, what specific aspect of video do you feel nervous about?
- Maybe you don’t know what to say – if so, then you can spend some time planning out your content
- Maybe it’s how you think you look – then you can do some things to make you feel better. Put on a nice top, get your hair done, do what it takes to make you feel good (and remember, if people met you today, they’d see you as you are right now, not you that’s lost pounds or got your hair dyed yada yada.)
- Maybe it’s the techie bit – when it’s skills related this is something that you can learn. Put some steps in place to build that skill set.
- Are you doing other things on visibility so that people can find your business?
And finally, do a mini check-in. This isn’t about you making excuses, because while that might be fun for a while it ain’t gonna pay your bills honey, so we need to get you thinking about how visible you’re really being.
Not sure, then check out my fabulous Visibility Quiz to find out if you’re a Visibility Lady, Countess, Princess or Queen (or male equivalent), and learn lots of new strategies to take your visibility to the next level.
Your call to action: Spend a few minutes reflecting on your own business, what aspects of visibility do you enjoy/not enjoy and then answer the 3 questions for a sense check:
- How effective is this strategy for you?
- Is there a fear that’s causing the problem?
- Are you doing other things on visibility so that people can find your business?
I’ve personally found this so liberating, no more guilt, no more pressure. I’m just gonna rock up when I want to. How about you?
Links mentioned on this episode:
Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.
Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.
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