Are You Telling Your Story?

Storytelling – you have probably noticed that more and more people are sharing their stories in their marketing. People are writing books about it, niching as experts in it and teaching it as part of their programmes. There’s a reason for this – storytelling helps to...

What A Hot Water Bottle Taught Me About Marketing

In today’s episode, I’m sharing what a hot water bottle taught me about marketing.  There are certain things you need to consider before you start talking to your audience. [spp-player] Prefer to read? Here’s the transcript: Have you ever talked to someone...

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