Become A

Queen Of Your Business

Join me on my Royal Retreat for a luxurious coaching & mentoring experience

Become A

Queen Of Your Business

Join me on my Royal Retreat for a luxurious coaching & mentoring experience

Are you frustrated with your progress in your business and the lack of money coming in?

You’re sick of poor clients not paying you and you’re tired of ‘chasing’ clients.

I’ve got some good news for you…

You don’t need better marketing skills or to buy new systems.

You need to become Queen of your business & get better paying clients!

It’s time to maximise your services, increase your prices and attract clients that pay you more.

I will teach you the exact strategies I’ve personally used myself, and with my clients, to bring more money into your business. No more ‘chasing’ clients, just doing business in a fun, authentic and easy way that works for you. Together we’ll work on your mindset, your positioning, your strategy and then we’ll get you executing your new plans, all with the focus on bringing you in better paying clients.

You’re done with the building business bit, you’re ready to own your space, be seen as the expert and produce significant content so that you’re seen as the chosen Queen, aka leader, in your field. It’s time to develop your royal self and your message to move up to the next level.

We’ll work together to move you from being a Worker Bee to becoming a Queen of your business.

I’m Ruby – Business Mastery & Mindset Queen. I help my clients to step up as Queens of their business, and master their business and mindset. 

I’ve been running my own business for many years now and don’t know about you, but I’m tired of seeing everyone in the online world sharing their ‘blueprint’ for overnight success. The truth is, there is no magic solution, you’ve got to put the work in honey! 

If you’re anything like me, then running a business has triggered every limiting belief you’ve ever had (and those you didn’t even know you had) For me, it’s been a rollercoaster journey of both excitement and fear. What’s been a game-changer for me and my clients is working on mindset as well as business. You’re amazing by the way, not many people can do what we do! 

What I’ve learned over the years in this long-term game of business, is that you need to step up, to be a leader of your business, a Queen. 

One that takes strategic and brave action, not just any action. 

One that has clear boundaries, and isn’t afraid to make tough decisions. 

One that stands up in front of her people, despite any fears going on underneath that royal gown.

One that ditches the self-doubt, knows her worth and owns it.

It’s time to straighten your crown and rule your Queendom.

I’ve spent loads of time, money and sleepless nights trying to figure out who I work with, what I offer and how to find those people to work with and turn my ‘hobby’ into a business.  I had a massive learning curve to get to where I am now and I want to help you shortcut your journey as much as I can. It doesn’t need to be that hard.

I will help YOU to build your business in a fun, non-cookie-cutter way

It takes a combination of things to make your business successful. It’s NOT just about signing up to yet another programme that’s going to help you in one specific area.

You can think you’re doing all of the right things but sometimes you just don’t know what you don’t know and can’t figure out on you’re own what you’re missing.  You want to get on with the fun side of your business, working with clients, making a difference.

At times, it can make you feel like such a failure. I know many times I’d thought about giving up. I’d say I’m pretty savvy but I couldn’t quite figure out why a stream of clients wasn’t coming my way.  I knew business would be hard, but not that hard!

You can end up trying to do a million and one things, but not focusing on the right ones. Overwhelm and sleepless nights become the norm.

You try to muddle through and figure it out on your own but that can be costly. It can take up a lot of time, energy and money. I personally hit a few burnout points, but worse than that I lost my confidence. I didn’t want to step up and own what I did. Instead, I wanted to hide away.

This is what people say about working 1:1 with me

Want a perfect mix of coaching and mentoring support, weekly goal check-ins and kind-but-firm butt kickings? Book yourself onto this programme IMMEDIATELY. Ruby keeps me on track, calls me out on my own BS, is both intuitive and insightful and utterly lovely to boot. Plus she uses an online system to track those goals, that involves points. And I’m a sucker for gamifying life.” 

Emma Ward

The Freelance Lifestyle

“Ruby helped me create my freedom business and lifestyle practice. I love workking with her because she always inspires me to think bigger and gives me the practical elements to ensure I am always pushing forward. Working with her has been amazing, especially after years of trialling other typess of coaching business. Ruby helped me fund the best fit for m, my audience and help inspire me on an amazing journey of personal and professional development. Working with her has helped me use my skillset to its full capacity. I have always been a high extrovert and love thinking up new ways of solving problems/helping others to move towards a dream lifestyle. In the space of a month, I was able to make back what I spent on coaching and in the space of 5 months, I made 8.5k. Working with Ruby was, and still is, well worth the investment. I work with her now on an ad-hoc basis when I need a top up. I recommend all service-based business owners work with Ruby. Ruby is awesome at what she does. She has a lot of know-how and really understands the business side of selling services. She moved me from a place of confusion after several failed business and focused my energy on a lifestyle and a business I am happy with. I now travel the world and help people reach fulfillment… And the beautiful thing about it is I had this up and running in three weeks. Under Ruby’s reigns, I was able to powerhouse in the right direction rather than focusing my energy in several half-heartedly.”
Dina Pyramid

Dina Pyramid Coaching

“First of all let me start by saying that asking Ruby for help was the best decision I’ve ever made in my business to date. I’ve always struggled with being visible, well consistently anyway. I’ve been in business now for 9 years, but have always been quite happy to sit behind my computer doing what I love, working with my lovely clients, not in the forefront. Call me a wallflower if you would. Not just that, my prices & packages were really low, so I was always overworked and fully booked but yet not making money. Ruby helped with my confidence and making me realise that I needed to charge my worth, be visible in the way that was needed to raise my profile as THE EXPERT to attract the right clients. Well, like I said before, it’s been the best thing ever! I’m now making even more money for the third of the effort, all the while being super confident (well getting there) to get myself noticed by the people I want to work with. Ruby rocks! ” 

Kelly Cairns

“I felt like I was drifting in the wind; I felt that I was putting in hours of work without getting anywhere. I wanted my coaching business to be successful but it felt like a grey fog was clouding a my every move and I didn’t know which direction to turn. I knew I had to do something about this or else throw in the towel. I came across Ruby from The Coaching Tools Company where I read an article she had written, clicked on her fink….and that was it! Working with Ruby gave me such clear focus about what I needed to put into making my business work. She held my hand when I needed it and kicked my backside when I needed that too. To make a business work you have to believe in yourself, who you are and why you do it. The believing in myself was a big thing for me and with Ruby’s guidance, coaching, mentoring and patience, my mindset made a definite change from what I was struggling with to how I could provide solutions to what I wanted to achieve. Rather than ‘just’ be a coach. I also became a businesswoman, who knew what I had to do if I wanted to achieve results. I now have a different mindset to how I approach my business. I am not afraid to say who I am, what I do and what I charge. Ruby has allowed me to put on my big girl pants and be proud of what I have to offer! Ruby is very aware that we are all different and what works for one person may not work with another so she is very attuned to giving you lots of different avenues to explore. I wish I had known of Ruby when I first set up my business because I feel I drifted along for over a year, not really getting anywhere. Then came Ruby and the clarity of my situation, what I needed to do and of where I wanted to go was as clear as the waters of Bora Bora (just google it-speaks for itself!!) ” 

Dawn Bradly

“Ruby, thanks so much for your time last year. Every bit of learning, work I’ve had has made a huge difference to where I am now. I truly and genuinely appreciate your help and support. 18 m ago I was in a lot of debt, working hard with a lot of work on. Paid the debt off and over the past year now have 5-figure savings. I can’t believe it.”


You CAN have a successful business.
You CAN get that stream of clients.
You CAN get paid for making a difference.

You just need to be doing the right things in the right way. Easy, right?! Well, nah, if it was that easy, we’d all be overnight successes, but with my help, it will be a whole lot easier than you doing it on your own!

What you can expect…

Quick overview: This bespoke programme is designed for you if you want to become a Queen of your business. We’ll start off by spending one and a half days together in a stunning castle in Scotland where we will explore all areas of your business and then we’ll pull together a strategy to bring in better paying clients.

You’ll arrive on the first night with time to yourself and then once you’ve had a hearty breakfast we’ll spend the day strategising your business, with lunch halfway through the day. At the end of the day, you’ll get a couple of hours to yourself to recharge, and then we’ll meet together for a divine dinner in the castle in the evening.

The next day you’ll have some time to explore the beautiful castle grounds, before meeting for some more time together to do some plotting and planning of world domination over lunch.  Later on in the afternoon we’ll have a delicious afternoon tea together before you head home.

We’ll then work together virtually for four months using a tried and tested goal setting system, where you’ll have really clear goals and measurables so that you have absolute clarity on what you’re working on next. You’ll also get access to a wide range of resources to shortcut your business journey.

We’ll work on your marketing message and pull together a marketing and visibility plan to move you forward really quickly. We’ll have one 2-hour Straighten Your Crown session a month and monthly 55-minute Royal Check-Ins to keep you motivated and accountable.

It’s not for everyone and it’s not a quick-fix – that’s not how business works. It’s only for you if you’re in for the longer term,  ready to take massive action, and want 1:1 coaching/mentoring support. Over the four months we will work really closely together to build a solid, sustainable business model

This programme is only for you if you’re ready to take action and willing to push through your comfort zones. I do my best work with high achievers, those who don’t want to ‘settle’ but want to create a really successful business.


How do I sign up?

 Let’s book a discovery call to find out if we’re a good fit.

Total Investment £7000 GBP


 A deposit & 2 instalments

(An initial deposit of £3000 GBP and 2 monthly instalments of £2000 GBP)

PS. I offer AMAZING fast-action bonuses so jump on a call to find out whether this is the right programme for you and how I can help you.

Why Work With Me

I’ve learned that when you figure out this whole connection thing – connecting with your passion, the right people (your dreamie clients – ‘ideal clients’ sounds so boring!) with the right message (marketing) in the right places, and the right services then everything starts to come together.

Your clients start to come to you, instead of you having to chase them. I’ve also learned that to have a successful business, there needs to be a longer-term plan, not just a series of quick fixes, it’s about focusing on the right things, not the next shiny new thing. Yes, you do need to try new strategies/ideas and yet not be afraid to pull them when they don’t work.

The more professional bit… Prior to Coaching, I worked in HR for 11 years with my last role, as Head of HR, that involved all areas including training, recruitment and employment law. So what? It means my head’s screwed on!

I’m an Accredited Senior Coach with IIC & M and write regularly for various publications, which also means I walk my talk.

Almost more important than any of that, though, I’m real. I’m not going to tell you that you’ll become a six-figure business owner overnight, but I will help you to get the right things in place to build your success. I’ve been through the whole confidence crisis thing, imposter syndrome, the fear, the overwhelm, the perfectionism and then the procrastination, the feast and famine of clients, so I get the challenges you face as a business owner.

When you work with me, we’ll not only get you results, we’ll have fun too because you didn’t sign up to this business malarkey to have yet another boring job, did you?

Every package is highly customised to each particular client’s needs. You get the results when you do the work. It takes 100% commitment and I’m with you every step of the way. I’m your kick-butt girl!

It’s time to stop playing it small and start feeling empowered in your business.

I want you to step up, make informed decisions, take inspired action so that you can be the Queen of your business and create a Queendom you’re proud of.

I’m here to support you all the way.

Jump on a call to find out whether this is the right programme for you and how I can help you.

Legal Disclaimer:
Every effort has been made to accurately represent this product and its potential. The testimonials used are exceptional results, don’t apply to the average purchaser and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedications, desire and motivation. As with any business endeavour, there is an element of risk of loss of capital and there is no guarantee that you will earn any money.

By working with me, you agree that you will not copy or sell any of my content online, either partly or in whole. Full terms and conditions can be found on my main website, with links on the FAQ’s page.

Nice To Meet You

I work with service-based Solopreneurs helping them to step up and be leaders (aka Queens) of their Business and Mindset.

I’m an introvert, so I understand what it’s like when you know you need to be more visible in your business, but let’s be honest, it’s not completely comfortable. We British aren’t very good at selling ourselves, don’t you know! We don’t like doing all that ‘hustle’ but want to share our businesses in a quietly fabulous* way without feeling as though we’re over-promoting ourselves.

*(If you’re a guy or gal and ‘don’t do’ the word fabulous, please feel free to replace that with awesome!)

I teach my clients how to have a success mindset that allows them to attract dreamie clients and grow their Queendoms. I know what it’s like having a scenario of feast and famine, it doesn’t have to be that way. These sessions allow you to have fun while growing your business.

I’m a self-confessed chocoholic and Whittard vanilla coffee addict (it’s a UK shop that sells amazing coffee!) Preferably cappuccino, please! Married to my soulmate, I’m a Mum of a blended family of three fabulous grown-up daughters. We moved to Scotland in 2018 and now live in the country with our little dog, and some chickens.

The more professional bit… Prior to Coaching, I worked in HR for 11 years, with my last role, as Head of HR, that encompassed all aspects, including training, recruitment and employment law. You may have seen my work in the International Coaching News Magazine and Inspired Coach Magazine, plus various guest posts/articles. I’m the author of Ruby’s Little Book of Visibility Tips, Ruby's Coaching Gems, Co-Author of Awaken Your True Potential and How To Win & Keep Clients and my latest co-authored book, The Working Women's Guide to Menopause, When The Heat is On, Don't Sweat It!! with more books in the pipeline.

I’m an Accredited Master Coach and Accredited Master Mentor with the IAPC&M, a Coach in Neuro-Linguistic Programming (NLP), a Mind Your Mind Practitioner (MYM), and a Time Line Therapist, so what that means is I have lots of magical tools to help you work on your mindset and business! I also host my own podcast show, Rock Your Fabulous Biz – available on iTunes / Stitcher.


How do the 4-months of virtual coaching/mentoring work?

We have a 2-hour Straighten Your Crown session, and a 55-minute Royal Check-In together each month, for 4-months. You’ll also get access to me via my online project management programme, Asana, where you can share ideas, questions, and get input, feedback to help you keep the momentum going between sessions.

What happens if I want to stay longer at the castle?

Anything that’s not contained within the Royal Retreat package, such as extending your stay, can be discussed with the Glenapp Castle Hotel directly and they can invoice you for any additional charges.

Does my package include any additional reimbursements?

No, the package is just as stated. No additional reimbursements will be given for travel, refreshments etc.

Is it possible to get photos taken for my business while I’m at the castle?

Glenapp Castle is a 5* hotel, although I’d rate it even higher if that was possible. They are incredibly attentive to patrons, and will be able to arrange any number of additional activities directly with them, should you wish to really indulge yourself!

What happens if I can’t complete the sessions in 4-months after the retreat at the castle?

I can’t guarantee the same level of results when the work is spread out over a longer period of time, as we would lose momentum. Life happens, so if there were exceptional circumstances, then obviously I would accommodate you where possible.

What if I can’t make the dates I’ve booked at the castle?

Unfortunately, I can’t guarantee a refund, as that’s down to the castle. Once you make payment to me, I pay the castle for the facilities, including accommodation, meals etc. You would need to seek a refund via them for that part of the programme. I don’t add additional costs to the package beyond what’s incurred for them. Part of the payment is for the castle, the other part is for my time working with you 1:1.

With regards to working with me, no refunds are issued, but we can move the dates on to accommodate any exceptional circumstances that arise. Please refer to the Cancellation Policy for more information.

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