It’s time to

Straighten Your Crown

Step up as Queen of your business and claim your Queendom.

It’s time to

Straighten Your Crown

Step up as Queen of your business and claim your Queendom.

Are you ready to:

  • Get serious about your business and step up as Queen? (You’ve decided it’s time to be the CEO of your business, and know you now need some help in pulling together a plan of action)
  • Free yourself from blocks that are holding you back in your business? (You know you’re a savvy business owner, but you’ve got a bit stuck somehow)
  • Start taking some action but have absolutely no idea where to start? (You’ve got a plan but constantly change it because you’re not sure if it’s the right action to take)
  • Get real clarity on what to do next? (You’re currently being busy being busy and/or being distracted by shiny things)
  • Move from a place of overwhelm to having clarity and laser-focus on your next steps in business? (No more sitting at your computer not knowing where to start)
  • Step into becoming the Queen of your business, feeling empowered and ready to take bold and brave action? (You’re ready to take your business seriously and no longer willing to have a 9-5 job as your backup plan)
  • Feel confident, motivated and excited about your business?

Straighten Your Crown

Let me introduce you to my fabulous Straighten Your Crown sessions. Your crown might be wonky for so many reasons. Maybe you’ve lost your confidence along the way, maybe you’re taking action but know deep down it’s not the right action. Maybe you’re procrastinating but don’t know why. Now’s the time to set it straight again.

With these quick-hit sessions, you won’t need long term coaching and mentoring. You just need someone to give you a dose of inspiration, a plan and the belief that you can do this.

I will help you identify the sticking points in your business, we’ll work through the challenges you’re faced with, do some transformational work to clear any mindset blocks and I’ll help you get really clear and super focused on your business. You’ll leave with a plan of action to rule your Queendom with passion.


Here’s what you get:

  • Queen’s Planning Form   to help you begin to identify areas in your business that are keeping you stuck
  • Straighten Your Crown Session – where we get real clarity around your sticking points, brainstorm ways in which you can fix them, and an implementation plan for you to follow, so you know exactly what your next action steps are
  • 55-minute Royal Check-In Session one month later to make sure you did all you said you would 
  • A self-study programme of your choice*. We’ll talk about which one is the best fit for you based on what you need in your business. (Value £297)

In the session itself, you get 2 solid hours working specifically on your business, with me, via phone or Zoom. The session is jam-packed – there will be lots of thinking, brainstorming, and some giggles as we get real clarity around business and pull together a strategy and implementation plan to help you straighten your crown and break through in your business.

These sessions are for you if:

  • Need a power shot of coaching and mentoring to help you move forward
  • Want someone to help you get creative, and come up with lots of new and exciting ways to work on/in your business
  • Require help to figure out your next steps, from someone who’s been there, and knows what it’s like to run your own business single-handedly
  • Want to feel more confident and aligned with your business
  • Know you need to be challenged (aka you need a kick up the butt!) and be held accountable, so that you actually do what you say you’re going to do instead of just talking about it.

You will love my Straighten Your Crown Session where through a combination of coaching and mentoring and lots of magical mindset tools, I will help you get the clarity and focus you need to get cracking. My clients have found that the session gives them enough clarity for between 3-6 months of business at a time.

Are they right for me?

The Straighten Your Crown Sessions are great for you if you just need to get started already. You’re done with doing the thinking on your own and need a hand to help you step up to the next level.

You may already have the business knowledge and need help with clarity and direction, or you may need some business expertise to get you up and running. Sometimes,  you don’t know what you don’t know and need some help.

Just think – in the time it takes to have a couple of coffees we can nail it!  We can achieve a crazy amount of stuff in just 2 hours. We’ll figure out what’s holding you back, release limiting beliefs, blocks and emotions and create a fabulous plan for your Queendom.

Imagine how good it will feel getting more clarity around your business, knowing what your next steps are and feeling in control of what you’re doing. You will leave our sessions feeling fired up and ready to take action, feeling more self-assured with a belief that you’ve got this! (and maybe, just maybe, a little bit tired!)

Here’s how my lovely clients, Iona and Kate summed up their strategy sessions with me.

“Working with Ruby has been an inspirational experience. I decided to work with Ruby in the early days of having my own business.  I knew where I wanted to go but felt I was procrastinating, which is not like me.  Ruby’s coaching sessions were thought provoking and Ruby gave me tools to do work in between sessions. The result is that I have come on leaps and bounds in just a few weeks. My confidence has increased and I now have a distinct set of packages for my niche clients. Not only that, I have a clear strategy for the next 6 months and a plan of action to get me to where I want to be by then.  

Ruby is enthusiastic and passionate and that came over during our coaching sessions together. Very quickly, Ruby put me at my ease and with her clever approach, she got me thinking and able to identify what was holding me back, Ruby’s coaching sessions have made all the difference to my confidence and self-belief. Her sessions are jammed packed and she doesn’t hold back from challenging you or “kicking butt” – all done in a very person-centred way and with great humour.  I have no hesitation in recommending Ruby.”

Caroline King

Just had a brilliant session with our Queen Ruby McGuire and boom we smashed it! I thought we’d just cover pricing. OMGOSH we covered pricing, packages, copy, signature talk, topics, sub topics. I’ve so much material that I’m going to have to kill off some of my darlings! Thank you Ruby”

Iona Russell

“I am ecstatically exhausted after my strategy session with Ruby.

I love having a coach that you can work with over a long period (2 years now!) who can see your blind spots, celebrate your successes and give you a verbal slap when you need it.
I now have 6 pages of notes, a few diagrams, key features mapped out and two blog posts outlined, a 5 day challenge and my digital content strategy for the next 12 months.
We have these sessions about once or twice a year, and although intense, they shift my business forward massively. There is quite a bit of work ahead, but my number one goal…keep up writing my novel, 18K words in 20 days, this baby is just flowing out of me.
Thanks Ruby for your patience, insightful questions and gentle coaching.”
Kate Marillat

And another client said this about working with me in general…

If you’re like me and feel overwhelmed by so many ‘experts’ giving advice on how to be successful in business, do yourself a favour and just get in touch with Ruby. Not only is she a great business coach, helping you with products/packaging/pricing/content plus so much more, she’s also fantastic at helping you with your mindset and getting rid of any blocks/fears you might have. This is so important because let’s face it, if your mindset isn’t great, no matter how hard you work at your business, it’s not going to be as successful as it could be. She helped me clear blocks I didn’t even know I had!! With Ruby’s help I’ve set clear goals, I have a specific plan and I know what I need to do. I don’t feel like I’m on my own in my business anymore. Thanks so much Ruby McGuire x

Kim Marshall


These sessions are offered as a standalone session or as 4-part sessions. Depending on what level of support you need, I’ve got you covered!

How do I sign up?

Let’s hop on a discovery call together to find out what support you need, and to make sure we’re a good fit for each other.

Once you’re ready and payment has been made you’ll be sent your Queen’s Planning Form, which will help us both prepare for the session so that we maximise our time together.

The investment is just £777.

You can also sign up for a block of 4 sessions, see info below. 

*fast action bonus only applies when paying within 48 hours of the discovery call. NB: All prices include VAT.

Legal Disclaimer:

Every effort has been made to accurately represent this product and its potential. The testimonials used are exceptional results, don’t apply to the average purchaser and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedications, desire and motivation. As with any business endeavour, there is an element of risk of loss of capital and there is no guarantee that you will earn any money.

By working with me, you agree that you will not copy or sell any of my content online, either partly or in whole. Full terms and conditions can be found on my main website, with links on the FAQ’s page.

Please note by downloading the content you are waiving any rights to a refund due to the nature of this being an online product with immediate access.

Nice To Meet You

I work with service-based Solopreneurs helping them to step up and be leaders (aka Queens) of their Business and Mindset.

I’m an introvert, so I understand what it’s like when you know you need to be more visible in your business, but let’s be honest, it’s not completely comfortable. We British aren’t very good at selling ourselves, don’t you know! We don’t like doing all that ‘hustle’ but want to share our businesses in a quietly fabulous* way without feeling as though we’re over-promoting ourselves.

*(If you’re a guy or gal and ‘don’t do’ the word fabulous, please feel free to replace that with awesome!)

I teach my clients how to have a success mindset that allows them to attract dreamie clients and grow their Queendoms. I know what it’s like having a scenario of feast and famine, it doesn’t have to be that way. These sessions allow you to have fun while growing your business.

I’m a self-confessed chocoholic and Whittard vanilla coffee addict (it’s a UK shop that sells amazing coffee!) Preferably cappuccino, please! Married to my soulmate, I’m a Mum of a blended family of three fabulous grown-up daughters. We moved to Scotland in 2018 and now live in the country with our little dog, and some chickens.

The more professional bit… Prior to Coaching, I worked in HR for 11 years, with my last role, as Head of HR, that encompassed all aspects, including training, recruitment and employment law. You may have seen my work in the International Coaching News Magazine and Inspired Coach Magazine, plus various guest posts/articles. I’m the author of Ruby’s Little Book of Visibility Tips, Ruby's Coaching Gems, Co-Author of Awaken Your True Potential and How To Win & Keep Clients and my latest co-authored book, The Working Women's Guide to Menopause, When The Heat is On, Don't Sweat It!! with more books in the pipeline.

I’m an Accredited Master Coach and Accredited Master Mentor with the IAPC&M, a Coach in Neuro-Linguistic Programming (NLP), a Mind Your Mind Practitioner (MYM), and a Time Line Therapist, so what that means is I have lots of magical tools to help you work on your mindset and business! I also host my own podcast show, Rock Your Fabulous Biz – available on iTunes / Stitcher.


Will I get support between sessions?

With the Single Gem session it’s just one 2-hour session and a 55-minute follow-up session, with no support in between.

When you sign up for the Crown Jewels, you get the sessions, plus support via my online platform where you can ask questions, get feedback, butt kicks and pep talks throughout our work together (M-Th each week)

If I sign up for the Crown Jewels, what's the spacing between sessions?

I like to work this package over 4-months as it keeps the momentum going for you, and allows you to get better results. We have one 2-hour session and 1 x 55-minute session each month.

If I sign up for a Single Gem and love it, can I upgrade to the Crown Jewels package?

Yes, you can, however you would only get one additional self-study programme as part of the package.* When you sign up to all 4 sessions and pay within 48-hours of our discovery call, you get access to the fast-action bonus which includes 4 self-study programmes.

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