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Sorry I’ve been a bit quiet for the past few weeks. I don’t know about you, but sometimes it can be challenging constantly coming up with new content.
I have all the tips and tricks in the book when it comes to creating content, but I’m also a great believer that you should only share when you have something good to share.
If it’s not happening, then the world won’t end if you don’t share a blog post for a couple of weeks. That’s my view anyway.
Now that’s not saying to use this as an excuse for not creating content at all because that’s not how consistency works when it comes to being visible. I’ve still been visible in other places, just not so much with my podcast/blog.
So, hi. It’s good to be here.
What do I want to share with you today?
I want to talk about three things you need to know about making excuses about being visible in your business.
- Don’t wait for the perfect time to be visible, there isn’t one!
Last week I posted a Facebook Live where my fringe was waaaay too long because I was waiting to go to my hairdressers to get it cut. I could have used that as an excuse not to post a video, but I didn’t. I decided it was important to share my message about visibility.
There can be 101 reasons why you ‘can’t be visible’, and by that can’t I mean, the excuses you can make not to be visible. Just get over yourself and share your message. People want to hear from you. So what if you’re not perfect, there is no such thing as perfection. It’s not even about you, it’s about how you can help people.
Takeaway: Do not use perfection as an excuse not to be visible!
- Stop lurking, just be brave and take a small action step
I have a lot of people in my Facebook group, Rock Your Fabulous Biz, and each week I have a Stop Lurking Day where I get people in there to chat, share something, do a video – to basically show up.
Last week I decided to run a pop-up mini visibility challenge, getting people to do a short video answering 4 simple questions. The questions were covering things like what did you do in your first job, to what you’re proud of and then finishing with dreamie clients and why we should work with you. It went down really well.
Some people did FB Lives that had never done them before, some came up with reasons why they couldn’t do it and that’s okay.
Sometimes we genuinely think we can’t do stuff. We tell ourselves we don’t have time, the peace and quiet we need, the kids are up or there’s dinner to cook or XYZ.
We need to challenge our thinking. Are these real reasons, or are they just excuses?
We have to CHOOSE to make the time for this kind of thing.
The feeling you get when you come out the other side having stepped up your visibility is really amazing! It’s empowering and it makes you feel on top of the world.
Takeaway: Choose to be visible, choose for your message to be bigger than your fear.
That’s how you help people and make a bigger difference in the world.
- Tell yourself you’re only talking to one person
I was invited to be part of a #hotseat in Entrepreneurs Kaffeklatch group last week. I had a chat with Angie who runs the group and she walked me through the technology side of things so we were ready to go live at the time of the call.
She casually dropped into conversation that we could share the link to the live in a few groups and that she was going to be sharing it with one group that had 5k+ people. My mind went into overdrive for a moment.
Woah, how many? Adding in her group, my biz page, my group that made a potential 6.5k+ audience live – watching us! Do you think I was a teeny bit nervous – hell yeah! But that’s okay, I just decided to forget who may or may not be watching.
(Let’s be honest, the reality was probably about 20 people watching in the end)
So what to do? I focused only on Angie and having a fun conversation with her, and guess what – I didn’t die, the world didn’t end, and it was really great fun.
So next time you find yourself making excuses, remember these three things:
- There is no perfect time to get visible, just do it already
- Be brave and take a small action step, stop lurking
- Tell yourself you’re just talking to one person
My mini challenge to you is to step up your visibility. Come and join my Facebook Group, Rock Your Fabulous Biz, and do a little video introducing yourself to the group.