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Are you burning yourself out creating online content? There are so many things to think about, aren’t there?
What do you blog about? What do you share on social media? What do you turn into quotes?
Does it all fill you with dread? Everyone’s telling you that you need to be visible on social media, and if they’re not I am! It doesn’t matter whether you’re running an online OR offline business. Even if you work mostly offline the first thing that people do now when they meet someone they might want to work with is Google them. If you have no online presence well you could potentially have no business.
Last week I ran my first Super Charge Your Visibility Masterclass. The first class was all about creating super fast content. This question comes up so much from my clients. I thought I’d pull together all I know about creating content really quickly without you having a meltdown. In today’s post, I’m sharing a few tips to help you.
Firstly and most importantly, the biggest thing you need to know before you create a single piece of content is who your ideal client is. If you don’t spend time figuring this out before you start then every single letter you type is wasted. You could find that potentially the wrong people will be reading it.
So, get really clear on your ideal client and ask yourself the following two questions;
- What does your ideal client struggle with?
- What problem do you help them overcome?
Once you know these two things then you are going to be able to tailor your content into something they love and want to read. Please, please, please figure this one out. There’s nothing more disheartening that writing content and nobody notices it! I know, I’ve been there!
I shared a model with them that shows how I take a simple tweet and repurpose it into Facebook and LinkedIn posts, video posts, blog posts, podcasts, eBooks, course materials and more.
So let me share a few hints and tips on how you can really make your content work for you;
Create a swipe file
This is usually used for copywriters and graphic designers. Essentially it’s a place where you capture useful information, so it might be blog posts you’ve enjoyed, research articles about a topic you want to write about, great quotes etc. Find some tools that help you. Some of my favourites at the time of recording are Pocket, Evernote
Stuck for inspiration? Refer to your swipe files, it will help to inspire you to come up with something new. I like to share other people’s articles, it’s a great way to spread the love and it can also encourage conversation.
Spend time brainstorming and pull together a plan
Write down what you know about what you do, and the ways it helps people. Ideally, get a long list of topic areas and then break them down. So let’s use one of my topics of fear – I could write about fear of being visible in general, fear of speaking in front of a room full of people, fear of judgement, fear of being compared to others, fear of doing a video etc. etc. All of these fit within my main niche.
Then plan out in a Google calendar or diary roughly what you could post and when. So for mine I don’t tend to do a series as I like to be a lot more flexible than that. If I’ve got a topic header in my diary I’ve got something to work to. If I don’t want to do that topic I simply swap it out with something different for that day. Simples.
This one little word could seriously change how you create your online content.
You don’t need to keep reinventing the wheel!
Are you worried that people will think you’re saying the same thing? Don’t. What you do is create a twist with your content, so when repurposing you don’t necessarily use exactly the same words, you add your twist. PLUS people don’t always see what you share the first time, or you might have new followers that have never seen what you put out AND we know how it is – we might know stuff but sometimes we need to hear it again on that day, in that moment and that’s when the magic happens.
Let me share with you a few ways that I repurpose content;My podcast post gets shared on my blog with the transcript of the post and a mini player so people can read or listen. I turned a blog post of 7 top tips into various media – FB live posts, standalone videos, an infographic, a mini worksheet etc.
Visibility tips get turned into group questions, posts on FB and LinkedIn, shared on Pinterest and now turned into FB live content triggers so I have a topic to talk about.
I combined 3 blog posts for an article I’ve written for Insight Magazine, a publication by IIC & M (International Institute of Coaching and Mentoring). I use quotes on my FB page, share them on Twitter and Linked In. I then use them in blog posts and groups to motivate and inspire and add to my online programmes where relevant. I’ve used content from my co-authored chapters of the Dial A Guru book one.
Now that that little extract I just shared with you there (from where I started talking about worrying about people thinking you’re coming up with the same stuff to the Dial A Guru book bit… It’s all from my Super Charge Your Content masterclass – repurposed.
Here’s a quick recap;
- Know your ideal client (the better you know them, the better content you can create
- Create a swipe file for inspiration
- Spend time brainstorming and pull together a plan
- Repurpose – repurpose – repurpose
So, I hope that’s given you a starting point in how you can create your content.
Your call to action this week is to write down 3 ways that you could repurpose your content.
If you want to really get into this and get your content super charged then grab a copy of my Super Charge Your Content Masterclass