I LOVE Pinterest! In fact, if you pop on over to my boards you might say that I spend a bit too much time over there! It’s colourful, pretty, informative and inspiring and I can happily spend loads of hours pinning!
I started using Pinterest a few years ago, mostly for card making ideas and crafty yumminess. Over time, I realised that it can be a great way to drive traffic back to your website. I was recently asked by one of my clients where to start with Pinterest. I thought it might be useful to share a few things with you as to how using Pinterest for business has helped me get more clients;
1. Set up a board specifically for your area of expertise – I have a board for Coaching where I save lots of different quotes, infographics and links to coaching topics online. You could get a lot more specific with it and break it down into several boards – i.e. relationship coaching, teens coaching, stress coaching, self-esteem coaching and more. I have chosen not to do that because I want to build my single board up and use it as a way to engage my ideal clients. By splitting it, I feel (maybe wrongly) that it might not drive as much traffic.
2. Set up a group specific board – Let me explain – I set up a Coaching Book Club to enable me to chat with other people who are interested in coaching books. I set up a Coaching Book Club Board where we all pin books that we want to read. My intention was just to have a place to share the books. What’s actually happened is it’s allowed me to connect with people that I might not have been in front of before. (On a side note come and join us – we read a new book each month!)
3. Share your blog posts – I have always shared my blog posts and memes over on my boards (nb. memes are images that can go viral on social media – they used to be more for teens but now have become the norm name for things like business now too).
What I learnt recently from a fab book, How To Write 37 Blog Posts* by Sarah Arrow, is that if you create a meme based on the title of your post (see mine above) you will get more clicks and/or pins and again more traffic to your website potentially. It’s worked brilliantly for me.
I know I keep banging on about traffic to your website, but that’s how you are going to get in front of your ideal clients. In all of your social media put a call to action to get people to visit your ‘little home’ on the internet.
I’m often asked how I’ve managed to get to over 6k followers over there. It’s like any social media – being consistent, showing up, sharing useful content, following others etc. The same principles all apply to Pinterest.
I hope some of these tips have been useful in giving you some ideas of starting to use Pinterest for your business. Don’t blame me when you waste loads of hours over there too though!
Leave a comment below to let me know how you use Pinterest for your business, or if you don’t which tip you might try.
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