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A year or so into my business I can remember talking with another business owner about how long it can take to really get a business established. They told me they thought that 3 years was a good benchmark. I didn’t say anything, but I was horrified. I didn’t want to wait 3 years to see a return on my time. Wait a moment, THREE YEARS. Are you kidding me?! That was not happening in my world!
Well the reality was, it did take that long. I had clients over the first couple of years of course, but it took time to really get the business up and running, to get away from that feast and famine cycle. It took time to learn what I needed to learn, to get really clear on where I wanted to be, what I stood for and how I could help.
It takes time to grow as a person, to develop your mindset and set systems in place that will make your business easier. It can take that time to know that you don’t have to do it all on your own – I knew that on a logical level, but I felt that I needed to be in control, I could only release little elements of my business out for people to help me.
I didn’t want to get outside help, I thought I could do it all on my own.
The trouble is, we all want shortcuts, but they don’t always work in business. It’s almost a rite of passage that you go through those growing pains and you learn what you need to learn along the way.
I see so many people trying to find the latest secret to running their businesses, and there isn’t really a secret. Yes, there are shortcuts that can speed up the process, and that’s where the support from coaches and mentors come in, but this overnight success thing that everyone’s raving about – personally I don’t think it exists, it’s all an illusion.
There are lots of things that you can and should do, and then there are things that will be the key to unlocking your specific business – things that work specifically for you and bring the clients.
I know I wanted to do this whole business thing super fast – I’m not afraid of hard work you see. I’m more afraid of failure. I had a ‘Let’s get this off the ground and create this freedom lifestyle everyone’s raving about – how naïve was I?!
I was asked just the other day what helped me to build my business, and while I’ve written an article for this for someone else, so I won’t go into the details, I will share the top 3 things with you here;
- Getting super duper clear on your ideal client and niche, and then owning it
- Building relationships and not being frightened to ask people to take that next step with you
- Working on your mindset blocks
These were the biggest things that worked for me, and then consistently showing up – being visible.
Showing up when I wasn’t in the mood.
Showing up when the fears kicked in.
Showing up when I wasn’t seeing much return on investment for my time or money.
Showing up tirelessly day in, day out, and that’s what’s really paid off.
Being visible in my business has been a key part of my business growing, and it can be for you too.
Being visible on its own though isn’t enough, you need to make sure that you’re visible with the right message, to the right people in the right places, and then work on how you’ll convert those people into paying clients.
Consistently showing up pays dividends. Yes, it’s a long-term game, but it’s SO worth the effort. When your hard work starts paying off It’s the best feeling in the world.
We all know any goal worth pursuing has had effort put into it. Take the Olympics for example, athletes didn’t become athletes overnight, they practised and practised, perfecting their skill, focused on improving their mindset and improving their game. It’s the same in business, develop your skills, develop your business knowledge and don’t be afraid to keep showing up.
If your business isn’t working right now or you’re worrying that you’re not as far ahead as you want to be, then get the help you need from a coach or mentor. Do whatever it takes to help you move forward.
I know each time I’ve worked with someone to help me uplevel my business I’ve noticed the direct correlation to the results that I get. Sometimes you just don’t know what you don’t know and you need to work with someone that has been in your shoes. Even if it’s just working with an accountability partner, to keep your spirits high, and have someone to share your journey with.
Your business will grow, if you’re willing to put the work in, be disciplined, committed and focused. Successful business owners didn’t become successful by finding a magic ingredient.
Let go of the need for your business to be perfect.
Let go of your need for everything to happen exactly how and when you want it to happen.
Let go of the need to control every single detail.
You have all the time you need. Running your own business isn’t a race, it’s about finding your way, learning what you can and enjoying the journey. You will grow as a person, as much as a business owner.
Call to action: Write down your progress in your business so far, no matter where you’re at on your journey, and celebrate that progress. Then think about the four key areas I mentioned: Clarity on your ideal client, building relationships, working on your mindset and consistency – Which one could you focus on this week/this month?[/spp-transcript]]]>