Step 4 – Build Your Fabulous Coaching Biz

Welcome to day 4 of my mini 12 step daily series, where I’m going to share my 12 steps to building your fabulous coaching biz.

Step Four – Pricing & Packaging

 

Where do you start with pricing?  Well firstly you need to remove any relation to your worth with the amount you charge because they aren’t related!  Don’t charge what you’re worth, charge what your services are worth.  They are two different things.

You need to find out what people in similar fields of work to you are doing, but don’t just compare, use that information as a guide to help you with positioning.  Start to think about where and how you can add value to what you offer.  It’s the added value that makes all the difference.

Pricing is as much about confidence as it is about charging for your services.  If you have limiting beliefs around what you can or think you ‘should’ earn then do more work around beliefs.  It might be worth buddying up with someone or working with a coach to help boost your confidence in charging at the right price point. It could be the difference of make or break for your business.

When you think about your pricing you need to think about what you want to portray overall – value or premium? Either is fine, but needs to be relevant to your ideal clients. Do not price based on your feelings of self-worth, think about the value you bring, the transformation.

What added value could you give to clients?  An extra pep talk, some accountability, a written report after your coaching session, access for a set period of time in one of your groups?  There are many ways in which you can add value, get creative with it.

So then – what will you charge and how will you add value for your clients?

Can’t wait for the full mini series and just want to get started?  Join my Coaching Rocks Bootcamp.

If you’re on my mailing list then as part of this series you’re going to be getting some extra tips and some freebie bonuses along the way.  Today’s freebie is a mini eBook called Pricing With Confidence.   Not on my list? Just sign up using the mini form below.