4 Things That Might Be Holding You Back In Your Coaching Biz

If you follow me on Facebook then you’ll know that I’ve been offering free 20 minute Discovery Sessions to help coaches explore where they might be stuck and how I can help.  I’ve been having some great conversations and sharing a few nuggets to take away. It’s interesting how the same areas of ‘stuckness’ come up time and time again. (*Yes, I do know that’s not a real word!)   These are the top 4 things that might be holding you back in your coaching biz too.

Let’s take each one in turn.

1. Knowing where to start to getting your business off the ground

When you have trained as a coach it can be easy to think that it’s all about the coaching but it isn’t.  (Why is it I want to sing, ‘It’s All About The Bass’ by Meghan Trainor there?!) It’s coaching first and then figuring out where on earth to start with your business.

Which comes first?  The website or the business cards or the social media, or the discovery sessions or, or, or…..  The list goes on and on!   There is a systematic way to doing it – more on that soon.  If you were coaching a client you would get them to take small baby steps to get there, the same applies to you and your business.  One small step at a time.

2. Finding paying clients

It can be hard to get clients at all, never mind the ones that actually want to pay.  One of the biggest reasons for this is we don’t know who we are, what we want to offer and then where those clients are.  There’s a lot more to it than that though.  If we smack of desperation then our potential clients are easily put off.

3. What to niche in or whether to niche at all

“But I can coach anyone!”, I hear you all say.  Yes, I know you can but that doesn’t mean that’s what your marketing message should be.  Niching is simply about knowing who you’re marketing to, what your marketing message is and how you can help. You can choose not to niche, you can choose to have more than one niche, but you need to make sure your messages are clear or people won’t know whether to buy from you or not.

4. Pricing and Packaging

How much is too much?  What’s too little?  I very often hear “I don’t want to overcharge, but equally I don’t want to look cheap either”.  I always say when you’ve done your coaching training you’ve trained as a professional coach.   Don’t just charge £40 for a session, I could get my nails done for that!  Pricing is always going to be a contentious issue, start to think about what value you add.

Now about that systematic way you can do this… I share a blueprint of the steps I followed to build my business in my Coaching Rocks Bootcamp programme.  If you follow the blueprint you’ll have built some great foundations for your business.

I hope this post has helped you realise that you’re not on  your own in the challenges you face. Equally you don’t have to do this alone, let me help you with all of these areas and more.  I’ve been making some changes to my Coaching Rocks Bootcamp programme and it will now be running as a rolling programme so you can join at any point.  Alternatively, you can also buy standalone modules with access to a Facebook group for support.

I’ve helped quite a lot of coaches over the past few weeks to figure out what they need to do to start to move forward with their coaching businesses.  Would you like to be one of those people?  Then jump on a free call with me.  What have you got to lose?