Hi there, if you’ve been following along then you will know that I’m taking part in the 30 Day Blogging Challenge with Sarah Arrow (for the 2nd time) and combining it with a content challenge that was running last month in Jenn Scalia’s Little Black Business Book membership group. Today is day 13 of the challenge – I’m sharing 3 top tips for pricing and packaging.
- Get really clear on what you want to earn
- Figure out where you can add value to your offerings
- Set a business model where people can move up with you as they grow
Action: Let me know in the comments below what challenges you have around pricing and packaging.
If you missed my podcast on pricing you can check it out here – ‘Are You Worrying About How To Price Your Services?‘
Ps – If you’re struggling to find paying clients, or simply want more of them, I’ve created a fab little freebie for you. Just fill in your details below and it will be winging its way over to your inbox in no time!
My client, Rebecca Ronane, who coaches women forward after 50, used this very technique with the following results in just a couple of days…
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About Ruby
Finding the right pricing model is something we are always tweaking especially when you are charging your time. There is a pain point that you can’t break so finding the add-ons is critical.
Absolutely agree Pat, lots of tweaking and adding the value element is the fun part!
Ruby recently posted…How Changing Your Working Hours Can Benefit Your Biz & Family
Love the clarity of your video, Ruby. This is a subject which always seems to cause angst so great to be able to refer people to a resource which sets it out so clearly.
Thanks for the great feedback Sue, yes it can cause a lot of angst. So often we can relate our self-worth to pricing so lots of issues can come up around it.
Ruby recently posted…A Quick Way To Get More Clarity On Your Ideal Clients
Very helpful! Thank Ruby. I completely agree about figuring out how much you want to earn and working backward from there.
Sharon Martin recently posted…30 Ways to De-Stress Quickly
Thanks Sharon, glad it helped
Ruby recently posted…The Worst Day In My Business
I don’t offer services, I sell bath & body products that I handcraft in small batches. But pricing and packaging were an eye-opener for me when I started. Packaging is my brand. I had to take a hard look at who I wanted to serve and what they are looking for. Then I had to realize I could just add a small percentage to my cost of goods. I needed to look at the true cost of making that product and the profit I needed to survive in the business. I think too many small businesses do not survive because they don’t think out pricing & packaging.
Tammy recently posted…Body Butter
Should say “Then I had to realize I couldn’t just add a small percentage… ”
Tammy recently posted…Body Butter