Welcome to day 11 of my mini 12 step daily series, where I’m going to share my 12 steps to building your fabulous coaching biz.
Step Eleven – Marketing
Marketing is about getting your message out there to your ideal clients. You might use lots of different strategies as marketing methods – When I talk about marketing I’m thinking of it more in the ‘content marketing’ way, rather than traditional marketing through the use of ads etc, so for my marketing I use newsletters, guest posts, blogging, social media, etc, where I provide valuable information (I hope!) that helps people to understand how I work and might help them.
They key to marketing is to be consistent. There is a direct correlation to the results you get in your business to the amount you market. What you focus on is what you attract. So let’s say I’m focusing on promoting my Coaching Rocks Bootcamp I then get much less interest in my 121 Strategy Sessions and the same works across all of the different areas in my business.
Marketing seems a really scary thing when you start out. You don’t know where to market, what to say and what to do. Having a plan is a great way to get everything in place. When you’re starting out you don’t need high end marketing strategies that are going to cost lots of money. They may have a place in your business further down the line but throwing money at marketing isn’t going to help when you start out. There are lots of things you can do with your marketing that’s free or minimal cost, BUT keep in mind time = money so in the time you spend marketing you want to be productive. Be creative with your content – you don’t need to keep re-creating it. Repurpose your content whenever you can.
What’s your marketing like? Are you hit and miss or consistent? What will you do differently in 2015?
Can’t wait for the full mini series and just want to get started? Join my Coaching Rocks Bootcamp. Want to learn way more about marketing? Come and join us!
If you’re on my mailing list then as part of this series you’re going to be getting some extra tips and some freebie bonuses along the way. Today my subscribers are getting a ‘Fear of Marketing’ pdf. Not on my list? Just sign up using the mini form below.
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