Welcome to day 9 of my mini 12 step daily series, where I’m going to share my 12 steps to building your fabulous coaching biz.
Step Nine – Selling
Step 9 of building your fabulous coaching biz is all about Selling, not in a sleazy way – but authentically. This is SO important to me. I don’t want to sell for the sake of making an income. I want to sell my products and services to help people build their business, their confidence and skills – it’s an exchange for me, not a hard sell.
I’m working with my own Business Coach on selling because this isn’t one of my strength areas. (Tip: It’s important to play to your strengths and bring in help on your areas for development). I was the coach that gave away free to everyone because I didn’t want to get into the ‘S’ word game (selling)! For me selling was sleazy, uncomfortable and didn’t sit at all with my values of connection and authenticity. I knew I needed help, because let’s me honest I’m running a business and selling is part of that, so I started working with Lyn Pornaro, aka Sales Signora, who’s helped me view selling in a completely different way.
It’s not about selling, it’s about building relationships. It’s about knowing that what you offer is really good and being confident in your offering. It’s about helping to identify what people want and filling that gap for them, not about coercing them into your package just so that you can earn a few pounds. It’s about follow up – follow up – follow up and accepting that a ‘no’ doesn’t mean ‘never’, but it might just mean ‘not right now’.
So think about how you can view selling as an ‘exchange’ of your fabulous services for money. Build relationships, help people and then the sales will come. Promise! I know because my business is really growing now as a result of being brave and taking the next step in working with people.
What are your fears and challenges around selling? Do you need to step up? If so, when will you?!!
Can’t wait for the full mini series and just want to get started? Join my Coaching Rocks Bootcamp. Yesterday I had a fabulous VIP day with Lyn and I’m now armed with even more strategies to grow my business and yes, I’m going to be using the ‘S’ word! Want to learn how to sell authentically? Join my Coaching Rocks Bootcamp where Lyn teaches you all about it. Come and join us!
Also need some 121 help on the selling side? Grab your own VIP day with Lyn here, while she still has spaces.
If you’re on my mailing list then as part of this series you’re going to be getting some extra tips and some freebie bonuses along the way. Today’s freebie is a Finding Paying Clients webinar. Not on my list? Just sign up using the mini form below.
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