Step 5 – Build Your Fabulous Coaching Biz

Welcome to day 5 of my mini 12 step daily series, where I’m going to share my 12 steps to building your fabulous coaching biz.

Step Five – Digital Setup

I went to a business conference many years ago and they said that if you have no website you have no business.  Well you could argue that it’s what people do search for – How many times have you Googled a company to find out more?  There is a counter argument too though, as I personally know a few coaches that haven’t got a website but have got very good businesses – however their website ‘replacement’ is very high levels of networking so they market themselves that way.  So let’s assume you go with the website option what are you going to put on it?

Website

• You need your website to be focused on your ideal client and know what you’re offering, which is why we talked about step 3 as niching and step 4 as pricing & packaging so that you have the info on what you’re offering will be.  You can then use this info on your website.
• Think about the kind of pages you want to include – About You?  Testimonials?  Working With You? Connect With You? Blog?
• Will your website be formal or informal?  Playful or more serious?  Corporate or more personal?

Social Media

What platforms will you use?  Do you think you’d like spending time on Twitter or would you prefer LinkedIn?  Hate both? What about Facebook, Pinterest, Instagram? They are all ways in which you can spread your message and there are many more but as my very good friend Rebekah Harriman (Social Media Strategist) would say, ‘Choose 2 and do them well’.

Blogging 

Blogging is a great way to build your online presence and drive traffic to your site.  It also positions you as an expert.  What if you hate writing though?  Just because you’re a coach doesn’t mean you’re the next J K Rowling!  Do what you love.  This is your business, your way.  You get to decide – how fab is that?! There are dozens of ways you can build your online presence if you hate blogging.  You could also outsource it of course.

So then – what action will you take?  Website? Social Media?  Blogging?  Let me know in the comments below.

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