I got it wrong! For those of you that have known me for a while you will know that I have spent a lot of time trying to figure out my niche. Now I really am passionate about Coaching which is a good thing seeing as I’ve chosen it as my profession! If you’ve been coached then you will know that Coaching is all about finding your own answers and making decisions based on those answers.. and yet I fell into that age old trap of listening to what others think I should do (in my business). It’s great to get lots of input around what you could do but ultimately it is your life, it has to resonate with you and light you up. Any time I listened to others it just wasn’t quite right somehow. It wasn’t that they weren’t all great ideas, they were, they just weren’t great ideas for me. I needed to spend time figuring it all out and ended up going down the wrong path for a while.
My initial niche was always going to be about working with Coaches; training, mentoring and coaching Coaches. I love seeing people grow and know how scary and overwhelming it all is when you first start out as a Coach. I also know that burning desire of wanting to know everything about Coaching and how to help your client. I’m now back where I started in the first place, I’m coaching Coaches and that’s ok. It’s completely ok. Yes it took me a long time to get here but I got here in the end and now I know it’s the right time to set my niche. You may well have heard me talking about the Pure Coaching Academy that I’m part of, an exciting new way to learn how to be a Life Coach, so it’s all coming together to one place; working with Coaches.
One thing that was really nagging away at me though (and making my decision harder) was that I also really enjoy just general Coaching; helping people to create the life/business they want. I love running my group Cappuccino Coaching Sessions so I’m still going to do that and I’m finalising my online Life Coaching programme which will launch soon, as well as working with a handful of clients. People told me I can’t do both so I was stressing out about setting my niche and then not being able to do that, so what to do? I am choosing to let go, to honour that small aspect of what I really enjoy, despite it not being the perfect fit, and keeping it as part of my business, albeit just a small aspect.
So what will change? My blog posts will now be related to Coaching; hints/tips/interviews/questions etc. for Coaches. If you’re not interested in those then you can access my life coaching posts that I have written over the past year. I still have a couple of future Be My guest interviews that won’t fit my Coaching niche but they are great interviews so I will still share, it would be a shame not to.

So back to my blog title… ‘What To Do When You Get It Wrong’? Put your hands up, tell whoever you need to tell and move on.
Thank you to you all for being part of my first year in business. I would love you to stay with me but understand if I’m no longer the right fit for you. I wish you the very best in your future if you do decide not to hang around and encourage you to be you, not someone else’s version of you!
With love, Ruby x












“You’ll figure it out” – and you did ! Congrats to finding your way ;-)) and I’m thrilled to hear that you’re going to launch your online life coaching program !
take care, Frauke
Ah thank you Frauke, it took me a while as you know!!